About Us

Marketing Driven By Results, that is not just our tagline - it is our purpose!  GrowthPoint was created from our experience in running businesses.  We were frustrated because it was impossible to link marketing expenses to business results with metrics. We were treating marketing as an expense, not an investment.  GrowthPoint was built on the fundamental fact that marketing can be measured and tied to business results.  We developed the technology and processes to do just that!  Every tactic we develop and execute has a scorecard that helps us predict results and measure success.

We treat marketing as a continuous measurable process.  We have a well-defined process, with every step focused on the goal of moving your prospects towards buying your product and solutions.  Anyone who’s been part of a manufacturing process improvement project knows that if you can’t measure it, you can’t improve it.  That’s true for both marketing and manufacturing. 

At GrowthPoint we take a "Hollywood" approach to our services. For every movie, the producer assembles a custom team of the perfect talent.  We do the same for you.  As a virtual agency, we assemble the right team of experts that will include your GrowthPoint contact and other internal talent, plus whatever outside professionals are required. We keep our staff small to ensure we will hire the talent you need.  We keep our staff small and our overhead smaller.  No fancy lobby.  No artwork on the walls.  Instead, we invest our capital in technology and resources that directly benefit you.

Our Business Model

GrowthPoint is a full-service marketing, media and lead management software & service firm that specializes in helping marketing organizations manage the complexity of fully-integrated, end-to-end marketing initiatives.  From concept to implementation through database management and analysis, GrowthPoint helps you create quantifiable results with a meticulous focus on customer connections.  Customer Connections that assure: strategy, message, content and workflow produce winning results for our clients!

 

Our Team

Bruce Hammond, Founder

Before founding GrowthPoint Inc. in 2003, Bruce was President of the North American Automotive and Robotics Division of ABB Corporation, one of the world's largest automation manufacturers.  As president, Bruce grew the business 43% in a down market by tightly aligning sales resources with the targeted segment buying cycle.  The result was the ability to deliver solutions in a highly competitive market.  During this time he also lowered overhead costs by 30% utilizing continuous improvement methodologies, including Lean Six Sigma.

Previous experience includes 24 years at Rockwell Automation and Allen-Bradley, where Bruce held positions in operations, sales, alliance management, channel development and sales process management in multiple business units.  He also managed the implementation of a comprehensive point-of-sales and CRM system implementation.  During this time, Bruce built a reputation of aligning the company to key customer segments and building processes which continually improved financial performance of the organization.

In his last role at Rockwell, Bruce was VP of the Process Business, one of four key growth areas for the company.  In this role he grew the business at a 32% CAGR by focusing resources on the defined target and implementing an integrated marketing and sales effort.


Joyce Hammond, Finance / HR

Joyce Hammond has 20+ years of HR and Finance/Accounting experience in both private and public sectors.   This includes being involved in start-ups, managing university research offices, environmental consulting, charitable organizations as well as marketing services.  

Teri Mollison, Marketing Services

Teri Mollison is a marketing/sales strategist and media specialist.  She has more than 20 impressive years of experience in sales and leadership positions in business-to-business and enthusiast market media. If you ask her, she'll say that "the business of business" is her passion – especially industry.  At Penton Media, Teri was Group Publisher of IndustryWeek; American Machinist; Welding; Material Handling Management; Logistics Today; Foundry Management & Technology; Metal Producing & Processing; Forging;and Quick Manufacturing News.  In that capacity, she directed development of all sales promotions including eMedia, webinars, trade shows, conferences, advertising and collateral materials and launched several websites and social media sites.

Prior to Penton, Teri spent several years as Midwest Region Advertising Director for Inc. magazine, running the Detroit and Chicago offices. Before that, she was a sales representative for Fortune magazine in Detroit where she called on domestic automakers and large industrial corporations across Northern Ohio. Teri attended both Michigan State University and the University of Detroit-Mercy. She earned a Bachelor of Arts degree in Journalism/Communications from the U of D.


Liz Smith, Marketing Services

Liz Smith is a marketing specialist who comes from an engineering and manufacturing background. Prior to transitioning from engineering into marketing, she spent several years in manufacturing engineering and management positions at Eaton Aerospace. While managing engineers in the weld, braze, heat treat, bending and metal finish departments, she was focused on developing and implementing joining and fabrication processes using lean manufacturing principles for continuous improvement.

Liz earned a Master’s degree in Business Administration from Michigan State University and a Bachelor of Science degree in Weld Engineering from The Ohio State University.

Liz is a problem solver at heart, and is driven by metrics. She attributes much of her success in manufacturing to the fact that everything is so easily measurable “it allows you to constantly adjust your tactics based on what is or isn’t working”. At GrowthPoint, she takes this same approach to marketing. She understands the importance of processes, measurement and continuous improvement for every marketing strategy.

Wayne Madden, Marketing Services

Wayne is an engaging and passionate business development and marketing/sales professional with a successful history of working with business owners, sellers, and marketers to create positive results. Wayne is at his best when collaborating on innovative and creative business solutions and welcomes the challenges of staying ahead of the curve to execute those new solutions. Most recently, Wayne was Vice President, Sales Development at Penton Media, where he developed sales strategies, analytic tools, sales education materials, and sales training offerings that were successfully deployed across all their markets. Prior to that position, Wayne held various senior publishing leadership positions at Penton managing brands across multiple industries including broadcasting (Broadcast Engineering, Radio), professional audio and video (Sound & Video Contractor, millimeter, Digital Content Product, Mix, ReMix, Electronic Musician), telecommunications (Telephony, Connected Planet), finance (Business Finance), and technology (NEWS 3X/400, System iNEWS, Information Management, ePro).

During his 23+ year career at Penton, Wayne was known for his passion, creativity, and innovation in nurturing new ideas and opportunities for his team and his customers. He was pivotal in developing and/or nurturing new marketing ideas as they emerged, such as eNewsletters, lead nurturing, real-time lead delivery, webinars, eLearning, gated and paid web content, website memberships, sponsored eBooks, and many other custom digital marketing initiatives. Executing marketing that creates real results in something that Wayne thrives on, and as a former author himself, Wayne certainly understands the power of the right content in creating the right bridge between buyers and sellers.

Prior to the media business, Wayne already had established a successful career in IT, serving in various leadership roles in the manufacturing, government, and reseller sector as well as writing hundreds of IT-related articles, three books, and speaking often at industry events and conferences all over the world.


Rob Puleo, Video

Rob Puleo is a freelance professional communicator focused on designing solutions that inform, engage and activate audiences.  He has over 20 years experience producing broadcast, non-broadcast and integrated media solutions for corporate, industrial and non-profit organizations.
 
Rob spent over 10 years in a Fortune 500 environment as an executive producer and manger of video operations.  He is a 12-time Telly Award winner and a member of the Telly Silver Council, which judges the very best local, regional, cable, video, film and web productions from around the world. With production experience in nearly all 50 states, Canada, Mexico, and Europe Rob has producer and director credits that include McDonald’s, ESPN, The Cleveland Browns, & Cisco Systems.  In 2005 AV Multimedia Producer Magazine named Rob one of the Top 30 corporate producers in the nation.

Joel Clermont, Software Developer

Joel Clermont got his first computer and wrote his first line of code when he was 6 years old.  He graduated from high school at the age of 16 and started his own IT services business.  He became enthralled with web technology as it emerged in the early 90's.  He bought his first domain and published his first web page in 1995.  Joel shifted his entire business into web and software development in 2001 and became proficient in multiple web languages including C#, PHP, Javascript, Ruby and is currently learning Erlang.  He organized the Milwaukee PHP user group and the Milwaukee Functional Programming user group.  He speaks regularly at programming conferences including, ThatConference and RestFest and has been published in several magazines.  Joel is the lead developer behind GrowthPoint's LeadCentral Marketing Platform.


  • Victoria Anders

    Graphic Design

  • Janice Harter

    LeadCentral

  • Tim Kraft

    Writer

  • Joyce Shepet

    Media

  • Kyle Mollison

    Project Manager

  • Kelly Smith

    LeadCentral

  • Gary Weeks

    Project Manager / LeadCentral

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