GrowthPoint lead nurturing programs work to maximize the impact of every marketing dollar you spend utilizing LeadCentral. We help you build marketing programs that make it easier for you to determine exactly where your prospects are in their buying cycle and to maximize every lead. Automated marketing will save precious time for your limited staff and once created, automatically nurtures prospects until they are ready to buy. Good execution of marketing automation makes it hard for your competitors to compete. Most important, it will keep sales focused on ripe leads instead of wasting time on weak prospects.
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"Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads."DemandGen Report
LeadCentral is GrowthPoint’s Marketing Platform. Built by marketers like you who were frustrated with the lack of support they had to prove ROI and no easy way to qualify and distribute leads. LeadCentral is a marketing database, designed to quickly get the right lead to the right sales person with full details to help them effectively sell. It tracks and measures marketing campaigns and gives you knowledge of how they’re working! GrowthPoint is a marketing and technology company, but our technology was developed by marketers with decades of industrial B2B sales and marketing experience. Let us give you the right tools to do what you really need to do, to drive sales and prove it!
Call us for your free Lead Management consultation. Our team can quickly assess your lead structure and make recommended guidance to get your leads working for you and proving ROI.
"Effective implementation of a MAP (marketing automation process) is largely a matter of managing process, not technology"Sirius Decisions
Herding Cats. Anyone who has ever managed a complicated or 3rd party sales channel knows it’s not easy. Sharing information and coordinating sales and marketing activities is a challenge. GrowthPoint’s LeadCentral system has built in sales tracking and support. It allows organizations to easily share information with 3rd party sales channels, is easy to use and provides high value back to Sales. LeadCentral supports collaborative sales efforts to help close more orders and automatically roll up forecasts. Most important, it allows you to easily see who is following up on leads and making sales with a click of a button!
Call us for your free sales tracking consultation. Our team can quickly assess your sales structure and make recommended guidance to get your sales leads working for you and proving ROI.
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"61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified." MarketingSerpa