Strategy and Planning
GrowthPoint’s Strategy and Planning services help marketing executives produce results with a coordinated actionable approach aligned to your companies objectives and goals. Everyone knows the best path to sales success requires a coordinated effort between sales and marketing to engage and convert prospects into customers. The GrowthPoint team will help you address challenges such as:
- Which channels will help us reach our customers best?
- How should sales and marketing be compensated?
- How do we structure marketing to gain the trust and coordination of sales?
"A whopping 68% of B2B organizations have not identified their funnel" Marketing Sherpa
GrowthPoint's Strategy and Planning Services
- Development of marketing strategies that align with business goals
- Identification of marketing strengths, weaknesses and next steps
- Competitive reports and analysis
Sales Channel Strategy and Planning
- Mapping current status – sales resource alignment and costs
- Identification of sales challenges and items to improve
- Sales restructuring planning and project management
- Sales territory re-alignment
- Compensation research and alignment
- Development of media strategy/preliminary media plans for budget acquisition
- Development of a media plan to meet strategic business goals
- Shape the media strategy to match business goals and strategic objectives.
- Review prior results and suggest path forward
- Utilize GrowthPoint experience with media company and channel to market options
- Identify key measurable goals and metrics in support of the strategy
- Identification and cataloging of currently available marketing content
- Segmenting content by key businesses, customer pains and industries
- Mapping existing content to current strategy and customer engagement goals
- Creation of a “current content” use plan
- Creation of a content development plan
Contact us for additional or customized service needs!