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About the Author

Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.

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#7 Hidden Pothole – 7 things every CEO should know about marketing
#6 Key Metrics – 7 things every CEO should know about marketing
#5 Marketing and Sales Alignment – 7 things every CEO should know about marketing
#4 B2B Website Purpose – 7 things every CEO should know about marketing
#3: B2B Buyer Journey – 7 things every CEO should know about marketing

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#7 Hidden Pothole – 7 things every CEO should know about marketing
It is time to wrap up the “7 things every CEO should know about marketing” series with our final topic, #7 – the hidden pothole that I believe you as a CEO should avoid. What pothole am I talking about? It is the martech pothole (“martech” being the common term used in the industry [...] […]

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