GrowthPoint B2B marketing and sales services
GrowthPoint B2B marketing services
GrowthPoint sales automation services
 GrowthPoint lead management services
GrowthPoint Lead Management white paper download
GrowthPoint named best michigan based startup of 2021
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SERVICES BUILT ON A NARROW AND DEEP FOCUS

Specialized marketing firm serving companies in B2B industrial, construction, and utility markets.

Specialized marketing firm serving companies in B2B industrial, construction, and utility markets.

We are a boutique firm that provides custom end-to-end marketing and sales services exclusively to companies targeting B2B industrial, manufacturing, construction, and utility markets.

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SERVICES IN-DEMAND, ON-DEMAND

Partnering with you to create repeatable, measurable marketing and sales success.

Partnering with you to create repeatable, measurable marketing and sales success.

Our deep bench of marketing experts provides you on-demand marketing services to lead or supplement your staff in knowledge, skills and/or bandwidth.

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SERVICES THAT LEVERAGE TECHNOLOGY

Our suite of services support all your go-to-market sales channels.

Our suite of services support all your go-to-market sales channels.

We deliver customized digital environments so you can generate demand and convert leads into sales opportunities across all your direct and channel sales environments.

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WE ARE OBSESSED WITH RESULTS

Every service we offer is purposely focused to deliver measureable results.

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DEFINING & DELIVERING B2B LEADS THAT SALES PEOPLE WANT

"61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be sales qualified."

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Top 22 Michigan B2B Company of 2021
Top 47 Michigan Sales Company of 2021

by BestStartup.us

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GrowthPoint® B2B Marketing and Sales Services – Partnering with you to create repeatable, measurable marketing and sales success.

MEET A NEW KIND OF MARKETING PARTNER

We’re GrowthPoint® – a specialized B2B marketing and sales services firm exclusively focused in the industrial, manufacturing, construction, and utility segments.

Our insights into the industrial sales eco-system, media savvy, and expertise in multi-channel sales and lead management helps our clients accelerate sales success.

We deliver results by leveraging our market expertise with the latest cloud-based technologies to create a custom environment specifically for your go-to-market model.

With GrowthPoint®, you get a results-focused partner with the right knowledge and skills to add value to your marketing and sales team.

WHAT WE DO

B2B Marketing and Sales Services

 

GO-TO-MARKET STRATEGY

Are your revenues failing to meet expectations? Maybe it’s time to take a fresh look at your marketing and sales priorities and goals. We offer an informed outside perspective and work together with you to develop new strategies when it’s clear that something needs to change.

SALES CONSULTING

Do you need to reorganize your sales organization? We help clients with sales territory alignment strategy following mergers, acquisitions, and company spin-offs.

BRAND / CONTENT MESSAGING

When was the last time you audit your message strategy? Research-based and focused on the voice of the customer, we frame your solutions’ unique value proposition around key themes and conversations to provide marketing and sales a foundational messaging guide.

DEMAND GENERATION

Has your buyer engagement decrease? Engaging buyers and changing attitudes takes more than a pretty ad – especially if you’re targeting a technical B2B audience. Taking an integrated approach, we develop measureable demand generation campaigns that are both compelling and actionable.

LEAD MANAGEMENT

Do you need a measureable automated process that recognizes the difference between a lead and a sales-qualified opportunity? Our turnkey lead management services utilize customized workflows, real-time KPI dashboards and 2-way CRM integration to ensure that leads get to the right sales channel quickly. Sales follow-up isn’t an administrative burden and you never lose traceability of the marketing lead source.

SALES ENABLEMENT / AUTOMATION

Looking for a way to convert your next must-win sales initiative or product launch into proactive selling and measureable results? We offer a custom, target-based process that enables every direct and channel sales rep to be quickly trained, establish sales targets, and go-to-market with total transparency and accountability. Don’t guess about pipeline sales activities – KNOW!

CONTENT MARKETING STRATEGY

Looking to develop a content marketing strategy that works? Given that a B2B buyer is more than half-way through the decision-making process prior to engaging sales, the ability of your content and sales collateral to connect and inform cannot be understated. We leverage expertise in industrial markets with seasoned writers, designers, and video producers to help you create content that matters.

Our goal is your goal —
We want to help you elevate sales success across all your go-to-market channels.

Bruce Hammond, Founder/PresidentGrowthPoint B2B marketing and sales services