MEET A NEW KIND OF MARKETING PARTNER
We’re GrowthPoint® – a specialized marketing and sales service firm exclusively focused in the industrial, construction, and utility segments.
Our insights into the industrial sales eco-system, media savvy, and expertise in multi-channel sales and lead management helps our clients accelerate sales success.
We deliver results by leveraging our market expertise with the latest cloud-based technologies to create a custom environment specifically for your go-to-market model.
With GrowthPoint®, you get a results-focused partner with the right knowledge and skills to add value to your marketing and sales team.
WHAT WE DO
Are your revenues failing to meet expectations? Maybe it’s time to take a fresh look at your marketing and sales priorities and goals. We offer an informed outside perspective and work together with you to develop new strategies when it’s clear that something needs to change.
Do you need to reorganize your sales organization? We help clients with sales territory alignment strategy following mergers, acquisitions, and company spin-offs.
Research-based and focused on the voice of the customer, we frame your solutions’ unique value proposition around key themes and conversations to provide marketing and sales a foundational messaging guide.
Engaging buyers and changing attitudes takes more than a pretty ad – especially if you’re targeting a technical B2B audience. Taking an integrated approach, we develop measureable demand generation campaigns that are both compelling and actionable.
Do you need a measureable automated process that recognizes the difference between a “lead” and a “sales-qualified opportunity”? Our turnkey lead management services utilize customized workflows, real-time KPI dashboards and 2-way CRM integration to ensure that leads get to the right sales channel quickly, sales follow-up isn’t an administrative burden, and you never lose traceability back to the marketing lead source.
Looking for a way to convert your next must-win sales initiative or product launch into proactive selling and measureable results? We offer a custom, target-based process that enables every direct and channel sales rep to be quickly trained, establish sales targets, and go-to-market with total transparency and accountability. Don’t guess about pipeline sales activities – KNOW!
CONTENT & SALES COLLATERAL
Given that a B2B buyer is more than half-way through the decision-making process prior to engaging sales, the ability of your content and collateral to connect and inform cannot be understated. We leverage expertise in industrial markets with seasoned writers, designers, and video producers to help you create content that matters.
Our goal is your goal —
We want to help you elevate sales success across all your go-to-market channels.
Bruce Hammond, Founder/President, GrowthPoint ®