lead management software as a service and tools


Our lead management software, services and tools work seamlessly with all sales channels – direct, distributor, and manufacturer representatives.

From demand generation strategy to sales activities, all the way through to winning P&L outcomes, GrowthPoint is committed to providing you insights into what’s really driving your go-to-market performance. You can’t improve what you don’t measure.

Lead Management Platform

Improve Sales Accountability

LeadCentral™, our proprietary platform, is a cost-effective SaaS solution for managing leads even in a channel environment.

LeadCentral makes it easy for channel partners and multi-channel organizations to use the system.

Built-in marketing automation tools including lead scoring and grading.
Add channel users without requiring user-licenses or software installation.
Keep your existing Customer Relationship Management (CRM) systems.
Manage and automatically assign leads to sales.

In a multi-channel sales environment, it can eliminate the need for a direct salesperson to manually share leads and collect feedback from channel partners.

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GrowthPoint lead generation software

Cloud-based Marketing Platform

LeadCentral enables marketers to build, manage and measure an unlimited number of campaigns that execute automatically in response to prospect behavior and role. The platform provides the ideal blend of measurability and flexibility for marketers to adapt programs to shifts in business strategy, while constantly improving results.

Lead Management
Opportunity Tracking
Prospect Nurturing
Prospect Scoring

Marketing Automation
Marketing Database
Custom Workflows
Real-Time Dashboard

GrowthPoint’s Lead Management services and tools ensure that your direct and channel sales teams can quickly and efficiently triage leads to disqualify, qualify, and convert into opportunities.

LeadCentral can greatly increase sales effectiveness and accountability by shortening the time and eliminating “systems” between lead identification (marketing tactics) and sales opportunity qualification (your sales pipeline).

“46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.” Forrester Research