“Marketing without metrics is just wishful thinking”
Marketing Driven By Results, that is not just our tagline – it is our purpose!
GrowthPoint was created from our experience in running businesses. We were frustrated because it was impossible to link marketing expenses to business results with metrics. We were treating marketing as an expense, not an investment. GrowthPoint was built on the fundamental fact that marketing can be measured and tied to business results. We developed the technology and processes to do just that! Every tactic we develop and execute has a scorecard that helps us predict results and measure success.
We treat marketing as a continuous measurable process. We have a well-defined process, with every step focused on the goal of moving your prospects towards buying your product and solutions. Anyone who’s been part of a manufacturing process improvement project knows that if you can’t measure it, you can’t improve it. That’s true for both marketing and manufacturing.
At GrowthPoint we take a “Hollywood” approach to our services. For every movie, the producer assembles a custom team of the perfect talent. We do the same for you. As a virtual agency, we assemble the right team of experts that will include your GrowthPoint contact and other internal talent, plus whatever outside professionals are required. We keep our staff small to ensure we will hire the talent you need. We keep our staff small and our overhead smaller. No fancy lobby. No artwork on the walls. Instead, we invest our capital in technology and resources that directly benefit you.
Bruce Hammond, Founder of GrowthPoint, Inc.
MEET YOUR TEAM
Before founding GrowthPoint Inc. in 2003, Bruce was President of the North American Automotive and Robotics Division of ABB Corporation, one of the world’s largest automation manufacturers. As president, Bruce grew the business 43% in a down market by tightly aligning sales resources with the targeted segment buying cycle. The result was the ability to deliver solutions in a highly competitive market. During this time he also lowered overhead costs by 30% utilizing continuous improvement methodologies, including Lean Six Sigma.
Previous experience includes 24 years at Rockwell Automation and Allen-Bradley, where Bruce held positions in operations, sales, alliance management, channel development and sales process management in multiple business units. He also managed the implementation of a comprehensive point-of-sales and CRM system implementation. During this time, Bruce built a reputation of aligning the company to key customer segments and building processes which continually improved financial performance of the organization.
In his last role at Rockwell, Bruce was VP of the Process Business, one of four key growth areas for the company. In this role he grew the business at a 32% CAGR by focusing resources on the defined target and implementing an integrated marketing and sales effort.
Joyce Hammond has 20+ years of HR and Finance/Accounting experience in both private and public sectors. This includes being involved in start-ups, managing university research offices, environmental consulting, charitable organizations as well as marketing services.
Sr. Account Executive &
Liz Smith is a marketing specialist who comes from an engineering and manufacturing background. Prior to transitioning from engineering into marketing, she spent several years in manufacturing engineering and management positions at Eaton Aerospace. While managing engineers in the weld, braze, heat treat, bending and metal finish departments, she was focused on developing and implementing joining and fabrication processes using lean manufacturing principles for continuous improvement.
Liz earned a Master’s degree in Business Administration from Michigan State University and a Bachelor of Science degree in Weld Engineering from The Ohio State University.
Liz is a problem solver at heart, and is driven by metrics. She attributes much of her success in manufacturing to the fact that everything is so easily measurable “it allows you to constantly adjust your tactics based on what is or isn’t working”. At GrowthPoint, she takes this same approach to marketing. She understands the importance of processes, measurement and continuous improvement for every marketing strategy.
Sr. Account Executive &
Sr. Account Executive &
Teri Mollison is a marketing/sales strategist and media specialist. She has more than 20 impressive years of experience in sales and leadership positions in business-to-business and enthusiast market media. If you ask her, she’ll say that “the business of business” is her passion – especially industry. At Penton Media, Teri was Group Publisher of IndustryWeek; American Machinist; Welding; Material Handling Management; Logistics Today; Foundry Management & Technology; Metal Producing & Processing; Forging; and Quick Manufacturing News. In that capacity, she directed development of all sales promotions including eMedia, webinars, trade shows, conferences, advertising and collateral materials and launched several websites and social media sites.
Prior to Penton, Teri spent several years as Midwest Region Advertising Director for Inc. magazine, running the Detroit and Chicago offices. Before that, she was a sales representative for Fortune magazine in Detroit where she called on domestic automakers and large industrial corporations across Northern Ohio. Teri attended both Michigan State University and the University of Detroit-Mercy. She earned a Bachelor of Arts degree in Journalism/Communications from the U of D.
Software Engineer &
Rob Puleo is a freelance professional communicator focused on designing solutions that inform, engage and activate audiences. He has over 20 years experience producing broadcast, non-broadcast and integrated media solutions for corporate, industrial and non-profit organizations.
Rob spent over 10 years in a Fortune 500 environment as an executive producer and manger of video operations. He is a 12-time Telly Award winner and a member of the Telly Silver Council, which judges the very best local, regional, cable, video, film and web productions from around the world. With production experience in nearly all 50 states, Canada, Mexico, and Europe Rob has producer and director credits that include McDonald’s, ESPN, The Cleveland Browns, & Cisco Systems. In 2005 AV Multimedia Producer Magazine named Rob one of the Top 30 corporate producers in the nation.
Marketing Designer &
Front End Developer
Victoria has over 20 years of design and marketing experience. From publishing to web development to marketing, she creates innovative user experiences, effective advertising, and impactful marketing and sales collateral for print and online.
She earned a Bachelor of Science in Marketing from Franklin University, and holds associate degrees in Visual Communications – Graphic Design and Digital Publishing.
Prior to joining GrowthPoint, Victoria worked as a marketing manager and graphic designer at Penton Media, where she managed the marketing and media campaigns for six national B2B trade publications in the manufacturing group – American Machinist, IndustryWeek, Foundry Management & Technology, Metal Producing & Processing, Forging, Welding & Fabrication. She was responsible for producing data-driven, compelling designs for print, online, and in-person tradeshows, and managed social media marketing campaigns leading to a 63% increase in brand engagement. In 2010, she received the American InHouse Design Award for Creative Excellence by Graphic Design USA for her design of the manufacturing group’s media kit.
Sr. Digital Marketer &
Sr. Database Engineer &
Database Engineer &
Every service we offer is purposefully focused on delivering measurable results and providing transparency between marketing strategy/tactics and sales performance results.