thePoint: B2B Marketing & Sales Blog2020-03-28T20:15:15+00:00
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thePoint: B2B Marketing & Sales blog by GROWTHPOINT®

Welcome! thePoint: B2B Marketing & Sales blog offers usable, actionable information that focuses on latest in MarTech and best practices that can be implemented into your B2B marketing & sales strategy.

#6 Key Metrics – 7 things every CEO should know about marketing

This is probably the one thing that every CEO wants to know about marketing – what are the best key metrics to use for making marketing investment decisions and then to evaluate those marketing investments. I deliberately did not make this my #1 because the previous posts cover elements that, if not addressed, will greatly influence these key metrics. Now that I have covered [...]

#5 Marketing and Sales Alignment – 7 things every CEO should know about marketing

We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 - #4 (The “Ante”, Not all marketing is the same, B2B buyer journey, and B2B website purpose) in our blog. #5 is about alignment – specifically marketing and sales alignment around one specific definition. There are certainly [...]