thePoint: B2B Marketing & Sales blog by GROWTHPOINT®
Welcome! thePoint: B2B Marketing & Sales blog offers usable, actionable information that focuses on latest in MarTech and best practices that can be implemented into your B2B marketing & sales strategy.
This is probably the one thing that every CEO wants to know about marketing – what are the best key metrics to use for making marketing investment decisions and then to evaluate those marketing investments. I deliberately did not make this my #1 because the previous posts cover elements that, if not addressed, will greatly influence these key metrics. Now that I have covered [...]
We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 - #4 (The “Ante”, Not all marketing is the same, B2B buyer journey, and B2B website purpose) in our blog. #5 is about alignment – specifically marketing and sales alignment around one specific definition. There are certainly [...]
B2B website purpose As websites have evolved, I am still surprised to find many B2B websites are basically all about the company and what they do or what they offer. That may sound strange to you as a CEO. After all, isn’t the purpose of your website to let people know who you are and what they can buy from you? That is true in a way, [...]
This third blog post of the “7 things a CEO needs to know about marketing” series focuses on the B2B buyer journey. You may believe your company sells stuff to the market – like your products or services, however, that is your seller view and not a buyer view. You indeed have products and services, and you definitely engage in activities that lead to [...]
Many CEOs tell me about marketing companies that call or email them to sell automated nurture, or paid search, or SEO, or other services that they assure the CEO is what works. There are certainly some marketing tactics that one might consider fundamental to many business operations but the real truth is, and the #2 in my series of 7 things every CEO should [...]
The Marketing Ante What do you, as a CEO, need to know about marketing? If you have a marketing professional in a leadership role on your team, you might initially think you don’t need to know that much. Of course, how do you know if they are doing a good job? If you are a CEO that has part-time marketing staff, or maybe just [...]