thePoint: B2B Marketing & Sales Blog2020-03-28T20:15:15+00:00
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thePoint: B2B Marketing & Sales blog by GROWTHPOINT®

Welcome! thePoint: B2B Marketing & Sales blog offers usable, actionable information that focuses on latest in MarTech and best practices that can be implemented into your B2B marketing & sales strategy.

A Successful B2B Lead Generation Program – Key Commitments from Marketing & Sales

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. There are certainly plenty of topics around an approach, but the one area I want to focus on now is the absolute commitments that marketing and sales must make to each other to create an environment that will produce success. At the heart [...]

Best Practices for Today’s Virtual Events

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). We have been directly involved in increasing the use of both and both creating and project managing these events. Here are some best practices for today's virtual events to keep in mind: Develop guidelines for the SMEs (Subject Matter [...]