Campaign Launch: Sales Enablement
Sharpen Sales Training Effectiveness
Prepare your sales team to proactively sell new products and solutions using repeatable and measurable workflows.
Campaign Launch cascading process framework:
- A structured, repeatable process to engage, train and coach your sales teams and channel partners.
- Assurance that your sales channel receives education and training on how to deliver the product marketing message you’ve created to engage your prospects and customers.
- Complete visibility into the progress of sales related to your product launch (target account potential; sales activity).
Campaign Launch engages your sales channel partners in a meaningful and measureable way that benefits you and your channel partners
- You are cutting through the clutter of information they receive by providing focused training and all the materials and tools (Solution Pitch) they need to accelerate success (your investment in them).
- Partners integrated into process with their own brand/logos – truly a co-operative sales effort.
- No IT integration required, no log-ins required to be engaged in this program (simple to use).
- Full target account tracking/update/reporting from channel partners visible to you as the manufacturer.
- Introduces your team to build stronger relationship with the channel partner and even individual channel partner reps and specialists.
CampaignLaunch: Sales Enablement Tool
This Fortune 100 manufacturer needed to quickly engage distributors & reps to proactively sell a new product to a very specific target segment.
Over 90-120 Days
- Developed a launch kit that included sales training, custom battle card, product content, customer presentations, and demonstration script/training.
- Engaged 48 unique distributors representing 123 branch locations
- 123 Launch Champions trained
- 144 local (branch) sales training events were held
- 707 distributor salespeople trained
- 1,049 target accounts identified
- Over $38M in potential opportunity identified