B2B Marketing Playbook Archives - Page 2 of 2

The One-Person B2B Marketing Department Playbook – Chapter 1 – Taking Inventory

As a one-person (or small staff) B2B marketing shop, the logical place to start is to map out (take inventory of) the current knowledge and skills you can competently bring to the table yourself, the knowledge and skills you believe you should learn to provide yourself, and then those that you are willing to outsource to ensure the success of your marketing efforts. Taking inventory is the first step in the B2B Marketing Playbook.

Wayne Madden2020-05-26T22:16:20+00:00August 16th, 2019|B2B Marketing Playbook, Marketing Leadership, Marketing Strategy|

The One-Person B2B Marketing Department Playbook – Introduction

This B2B Marketing Playbook (series of articles and then a real book) is designed specifically to cover the unique challenges that one-person (or small staff) marketers face. The end goal is to accelerate the overall process enabling you to deliver all of the full-service marketing deliverables required to drive sales success for your business.

Wayne Madden2020-05-26T22:16:38+00:00July 16th, 2019|B2B Marketing Playbook, Branding, Content Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Messaging, Sales Enablement|

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Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.