Marketing Automation

Improve sales effectiveness with cloud-based sales enablement and automation tool

Product Release: Improve sales effectiveness with cloud-based sales enablement and automation tool. The right message and collateral at a salesperson’s fingertips!

Solution Pitch, a cloud-based sales automation tool, is simply something that sales people dream of and likely don’t have. Now their dreams have come true – your salesperson can use their mobile device or any browser to quickly locate and send their prospect the perfect solution pitch every time.

Sales Challenge

Once a salesperson qualifies […]

The One-Person B2B Marketing Department Playbook – Introduction

This B2B Marketing Playbook (series of articles and then a real book) is designed specifically to cover the unique challenges that one-person (or small staff) marketers face. The end goal is to accelerate the overall process enabling you to deliver all of the full-service marketing deliverables required to drive sales success for your business.

Marketing in the new world – the cheese is moved

Your “marketing” cheese got moved and I am writing to help you find it. To that end, here are the two things your organization must embrace in terms of sales and marketing in this new technology-driven world.

Technology has completely and radically changed the way your potential and existing customers engage with and purchase from your company.

The spoils will go to the suppliers who commit to engaging customers […]