Marketing Leadership Archives - Page 3 of 3

The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

With your inventory scores in hand (see Pre-requisite Work), we are ready to talk about how you can examine your scores and start considering what will be a priority in hiring (as budget allows) or outsourcing to accomplish your marketing mission as you progress. The good news is that you have both internal and external sources of knowledge and skills to fill gaps for you along the way. Below we will review these source options following the inventory form categories and then discuss priorities in terms of what you might consider first as you build your team and capabilities.

Wayne Madden2020-06-13T21:35:41+00:00September 15th, 2019|B2B Marketing Playbook, Marketing Leadership, Marketing Strategy|

The One-Person B2B Marketing Department Playbook – Chapter 1 – Taking Inventory

As a one-person (or small staff) B2B marketing shop, the logical place to start is to map out (take inventory of) the current knowledge and skills you can competently bring to the table yourself, the knowledge and skills you believe you should learn to provide yourself, and then those that you are willing to outsource to ensure the success of your marketing efforts. Taking inventory is the first step in the B2B Marketing Playbook.

Wayne Madden2020-05-26T22:16:20+00:00August 16th, 2019|B2B Marketing Playbook, Marketing Leadership, Marketing Strategy|

The One-Person B2B Marketing Department Playbook – Introduction

This B2B Marketing Playbook (series of articles and then a real book) is designed specifically to cover the unique challenges that one-person (or small staff) marketers face. The end goal is to accelerate the overall process enabling you to deliver all of the full-service marketing deliverables required to drive sales success for your business.

Wayne Madden2020-05-26T22:16:38+00:00July 16th, 2019|B2B Marketing Playbook, Branding, Content Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Messaging, Sales Enablement|

Increase Your Webinar Attendance (Best Practices)

Webinars are one of the most effective demand generation tools when done right. Why is that true? It is because you get a room full (virtually) of qualified prospects who want to be there to hear and see the content provided on a topic which you control. They are a captive, qualified audience. That is not an easy thing to accomplish as an in-person event. Of course, the part of that original statement that is […]

Wayne Madden2020-05-23T00:47:04+00:00June 13th, 2019|Content Marketing, Marketing Leadership, Marketing Strategy, Virtual Engagements|

Marketing in the New World – new purpose, new skills

In the first post on this topic, “Marketing in the new world – the cheese is moved,” I covered the first marketing new world order (my term) that states: that technology has completely and radically changed the way your potential and existing customers engage with and purchase from your company.

Your prospects don’t have to rely on sales personnel to gain the information they need early in the buying process to […]

Wayne Madden2020-05-18T23:05:25+00:00March 13th, 2019|Marketing Leadership, Marketing Strategy, Sales Enablement, Sales Leadership|

Marketing in the new world – the cheese is moved

Your “marketing” cheese got moved and I am writing to help you find it. To that end, here are the two things your organization must embrace in terms of sales and marketing in this new technology-driven world.

Technology has completely and radically changed the way your potential and existing customers engage with and purchase from your company.

The spoils will go to the suppliers who commit to engaging customers […]

Wayne Madden2020-05-18T22:45:18+00:00February 16th, 2019|Content Marketing, Lead Generation, Marketing Automation, Marketing Leadership, Marketing Strategy|

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Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.