Virtual Engagements Archives - GrowthPoint, Inc.

Best Practices for Today’s Virtual Events

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). We have been directly involved in increasing the use of both and both creating and project managing these events. Here are some best practices for today’s virtual events to keep in mind:

Develop guidelines for the SMEs (Subject Matter Experts)

Some SMEs have done webinars, and some have not, but we’ve learned […]

Victoria Anders2021-02-19T15:19:15+00:00May 19th, 2020|Marketing Leadership, Marketing Strategy, Sales Leadership, Virtual Engagements|

Putting trade show dollars to work

Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post.

Putting trade show dollars to work. Many companies are tightly squeezing their dollars right now, and that is understandable. One easy target is to pocket unspent or refunded trade show dollars as quick savings. This too is understandable. However, what if you can save a good portion of those 2020 trade show dollars while also investing today in a […]

Victoria Anders2020-05-19T00:42:02+00:00April 6th, 2020|Lead Generation, Marketing Leadership, Marketing Strategy, Sales Enablement, Sales Leadership, Virtual Engagements|

B2B Webinars: Build or Buy?

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”

Anatomy of a webinar
The first thing is to have clarity on the required properties of a successful webinar. There are three things:

Webinar […]

Victoria Anders2021-11-09T16:11:18+00:00February 27th, 2020|Content Marketing, Marketing Strategy, Virtual Engagements|

Increase Your Webinar Attendance (Best Practices)

Webinars are one of the most effective demand generation tools when done right. Why is that true? It is because you get a room full (virtually) of qualified prospects who want to be there to hear and see the content provided on a topic which you control. They are a captive, qualified audience. That is not an easy thing to accomplish as an in-person event. Of course, the part of that original statement that is […]

Wayne Madden2020-05-23T00:47:04+00:00June 13th, 2019|Content Marketing, Marketing Leadership, Marketing Strategy, Virtual Engagements|

Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.