content strategy Archives - GrowthPoint, Inc.

Best Practices for Today’s Virtual Events

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). We have been directly involved in increasing the use of both and both creating and project managing these events. Here are some best practices for today’s virtual events to keep in mind:

Develop guidelines for the SMEs (Subject Matter Experts)

Some SMEs have done webinars, and some have not, but we’ve learned […]

Victoria Anders2021-02-19T15:19:15+00:00May 19th, 2020|Marketing Leadership, Marketing Strategy, Sales Leadership, Virtual Engagements|

One-Person B2B Marketing Department Playbook: Chapter 5 – Marketing Content

If you have ever fished, you know that having the right bait greatly increases your chance of catching fish compared to just having a plain steel hook in the water (it’s shiny but not fooling anyone!). If marketing content is a fishing analogy, then your content is the bait.

When engaging marketing prospects to respond […]

Victoria Anders2021-02-22T23:35:27+00:00January 10th, 2020|B2B Marketing Playbook, Marketing Leadership, Marketing Strategy|

Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.

content strategy

Best Practices for Today’s Virtual Events

The One-Person B2B Marketing Department Playbook – Chapter 5 – Marketing Content: Baiting the Hook

One-Person B2B Marketing Department Playbook: Chapter 5 – Marketing Content