search marketing

#4 B2B Website Purpose – 7 things every CEO should know about marketing

As websites have evolved, I am still surprised to find many B2B websites are basically all about the company and what they do or what […]

Victoria Anders2021-10-12T01:29:02+00:00August 10th, 2020|B2B Marketing Playbook, Branding, Content Marketing, Marketing Leadership, Marketing Strategy, Messaging|

Which Conversion Attribution Model is Best for You?

Which conversion attribution model is best is for you? In this day and age it isn’t uncommon to find a diverse mix of channels and tactics in demand generation and marketing plans, and this is to be expected as each tactic has different strengths and weaknesses. The big question for marketers, however, is how to demonstrate how these diverse tactics effect conversions or e-commerce sales.

The answer to this big question is conversion attribution modeling or […]

Victoria Anders2020-09-12T15:27:00+00:00December 7th, 2019|Marketing Leadership, Marketing Strategy|

Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.