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Which Conversion Attribution Model is Best for You?

Which conversion attribution model is best is for you? In this day and age it isn’t uncommon to find a diverse mix of channels and tactics in demand generation and marketing plans, and this is to be expected as each tactic has different strengths and weaknesses. The big question for marketers, however, is how to demonstrate how these diverse tactics effect conversions or e-commerce sales.

The answer to this big question is conversion attribution modeling or […]

2020-09-12T15:27:00+00:00December 7th, 2019|Marketing Leadership, Marketing Strategy|