A Successful B2B Lead Generation Program – Key Commitments from Marketing & Sales
The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. There are certainly plenty of topics around an approach, but the one area I want to focus on now is the absolute commitments that marketing and sales must make to each other to create an environment that will produce success.
At the heart of any B2B lead generation program must be an ongoing cycle […]