sales people Archives - GrowthPoint, Inc.

A Successful B2B Lead Generation Program – Key Commitments from Marketing & Sales

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. There are certainly plenty of topics around an approach, but the one area I want to focus on now is the absolute commitments that marketing and sales must make to each other to create an environment that will produce success.

At the heart of any B2B lead generation program must be an ongoing cycle […]

Victoria Anders2021-01-15T22:03:44+00:00May 21st, 2020|Lead Generation, Marketing Leadership, Marketing Strategy, Sales Leadership|

Do stay-at-home salespeople perform differently?

Do stay-at-home B2B salespeople perform differently?

This week I had an interesting conversation with one of my clients. He manages a B2B sales team and pointed out an interesting statistic that has emerged regarding how his sales team is performing during this “stay-at-home” period. Basically, his sales team has improved by 70% in terms of the average time for first follow-up on leads. In other words, while his […]

Victoria Anders2020-10-27T01:48:10+00:00May 12th, 2020|Marketing Leadership, Sales Leadership|

Product Release: Improve sales effectiveness with cloud-based sales enablement and automation tool. The right message and collateral at a salesperson’s fingertips!

Solution Pitch, a cloud-based sales automation tool, is simply something that sales people dream of and likely don’t have. Now their dreams have come true – your salesperson can use their mobile device or any browser to quickly locate and send their prospect the perfect solution pitch every time.

Sales Challenge

Once a salesperson qualifies […]

Victoria Anders2021-01-13T17:51:46+00:00January 24th, 2020|Lead Management, Marketing Automation, Marketing Strategy, Sales Enablement|

Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.