marketing strategy Archives - GrowthPoint, Inc.

#7 Hidden Pothole – 7 things every CEO should know about marketing

It is time to wrap up the “7 things every CEO should know about marketing” series with our final topic, #7 – the hidden pothole that I believe you as a CEO should avoid. What pothole am I talking about? It is the martech pothole (“martech” being the common term used in the industry for marketing & sales enablement technology solutions). Currently, there are over 8,000 martech solutions available (see Figure 1). That is overwhelming […]

Victoria Anders2021-05-18T02:29:23+00:00March 17th, 2021|Marketing Strategy, Sales Enablement|

#6 Key Metrics – 7 things every CEO should know about marketing

This is probably the one thing that every CEO wants to know about marketing – what are the best key metrics to use for making marketing investment decisions and then to evaluate those marketing investments. I deliberately did not make this my #1 because the previous posts cover elements that, if not addressed, will greatly influence these key metrics. Now that I have covered those, let’s dive into the key metrics […]

Victoria Anders2021-04-17T02:39:16+00:00October 5th, 2020|B2B Marketing Playbook, Marketing Leadership, Marketing Strategy|

#5 Marketing and Sales Alignment – 7 things every CEO should know about marketing

We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 – #4 (The “Ante”, Not all marketing is the same, B2B buyer journey, and B2B website purpose) in our blog.

#5 is about alignment – specifically marketing and sales alignment around one specific definition. There are certainly many […]

Victoria Anders2021-04-12T16:24:25+00:00August 24th, 2020|B2B Marketing Playbook, Lead Generation, Marketing Leadership, Marketing Strategy, Sales Enablement, Sales Leadership|

#4 B2B Website Purpose – 7 things every CEO should know about marketing

As websites have evolved, I am still surprised to find many B2B websites are basically all about the company and what they do or what […]

Victoria Anders2021-10-12T01:29:02+00:00August 10th, 2020|B2B Marketing Playbook, Branding, Content Marketing, Marketing Leadership, Marketing Strategy, Messaging|

#3: B2B Buyer Journey – 7 things every CEO should know about marketing

This third blog post of the “7 things a CEO needs to know about marketing” series focuses on the B2B buyer journey. You may believe your company sells stuff to the market – like your products or services, however, that is your seller view and not a buyer view. You indeed have products and services, and you definitely engage in activities that lead to sales but the truth is people are buying what they need […]

Victoria Anders2021-04-09T19:10:42+00:00July 21st, 2020|B2B Marketing Playbook, Content Marketing, Marketing Leadership, Marketing Strategy, Sales Leadership|

#2: Not all marketing is the same – 7 things every CEO should know about marketing

Many CEOs tell me about marketing companies that call or email them to sell automated nurture, or paid search, or SEO, or other services that they assure the CEO is what works. There are certainly some marketing tactics that one might consider fundamental to many business operations but the real truth is, and the #2 in my series of 7 things every CEO should know about marketing, tactics that work for […]

Victoria Anders2021-04-12T17:10:57+00:00July 10th, 2020|B2B Marketing Playbook, Branding, Content Marketing, Marketing Leadership, Marketing Strategy|

B2B Webinars: Build or Buy?

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”

Anatomy of a webinar
The first thing is to have clarity on the required properties of a successful webinar. There are three things:

Webinar […]

Victoria Anders2021-11-09T16:11:18+00:00February 27th, 2020|Content Marketing, Marketing Strategy, Virtual Engagements|

B2B Marketers: The most important questions to ask sales

B2b marketers, when you get sales leadership (or better yet, even just a few of the truly good sales people) in a room, what information should you get from them to create more success for both marketing and sales in your organization? What are the most important questions to ask sales?

There are two key topic areas where your questions will serve you best — value propositions and lead quality/quantity.

Value Proposition

What […]

Victoria Anders2021-02-26T23:31:58+00:00February 21st, 2020|Marketing Leadership, Marketing Strategy, Sales Leadership|

What is your sales team pitching?

What is your sales team pitching: When your sales team sends an email to a prospect to pitch a product, what do they say? It’s very likely that many of you have no idea. You make an assumption that if you have given sales leadership or the sales team the right product/service brochures or other collatoral, or you have given them an approved presentation, or they have sat in a meeting where they were given […]

Victoria Anders2023-03-20T18:32:57+00:00February 12th, 2020|Messaging, Sales Enablement, Sales Leadership|

Where Messaging Matters

You wrote your messaging (some call it value propositions) for your brand and each of your products, now what do you do with that messaging? If you only use messaging in advertising or in a powerpoint or document that you want sales to share, you will miss an important step. Where messaging matters: Everything customer facing

Where messaging matters: Your overall brand messaging and specific product messaging should be used in every customer facing […]

Victoria Anders2021-01-21T19:45:42+00:00February 4th, 2020|Branding, Content Marketing, Marketing Strategy, Messaging|

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Wayne Madden is an engaging and passionate business development and marketing & sales professional with a successful history working with business owners, sellers, and marketers to create positive results. Wayne joined GrowthPoint six years ago, after serving as Vice President, Sales Development at Penton Media (now Informa Media), where he developed sales strategies, analytics tools, sales education materials, and sales training offerings that were successfully deployed across all their markets.